International Women’s Day | turn her up

International Women’s Day

29 fast-rising independent female artists join forces to tackle gender inequality on International Women’s Day. On Friday 8th March 2019, International Women’s Day (IWD), 29 of the fastest rising female artists from 7 countries are joining forces to release a powerful compilation album. T​urn Her Up (album) will face up to the astonishing gender imbalance that exists within the music industry, whilst celebrating the vital role that female artists have played in shaping the discourse of popular music. Artists including, ​Pixie Lott​, ​Emma Heesters​ ​and ​Mariana Nolasco​ ​will each release a stunning rendition of tracks originally performed and/or written by iconic female musicians. Released as part of the ​#TurnHerUp​ campaign, the group who have a combined social reach of 35+ million are raising awareness of the startlingly disproportionate gender divide across the music industry.

With all areas considered, the industry is estimated to be ​70% male vs 30% female​. Equally concerning statistics show that just 30% of senior music executives, 17% of PRS registered songwriters, and a mere 5% of UK sound-engineers, are female. These statistics are often overlookeddue to the massive success of a handful of female mega-stars. However, the harsh reality of such success is that it is often dictated, orchestrated and packaged by an industry that is rife with misogyny.

“More women need to feel empowered and feel that they’re not alone in this industry. That’s why the Turn Her Up campaign is important to me,​” said Phillipino singer-songwriter Clara Benin, who is covering Lorde’s hit “Team”. In such a tumultuous environment, it can be extremely difficult for talented female artists to both, breakthrough, and then sustain a career in music. That’s why the campaign aims to celebrate the resilient women who are doing just that and smashing it. “Celebrating, calling attention to, and taking action around International Women’s Day is really important because I want to see a music industry where there’s 50% women in my lifetime. I’m only 14, but I already see the problem… and I want to be a part of fixing that problem in the Gen Z community,​” explained singer and internet sensation Jayden Bartells, who is dropping a cover of Billie Eilish’s “Hostage”. All of the cover art for the campaign has been created by female designers, including ​Emmy Smith​, who has built a large online following through her work. #TurnHerUp is all about celebrating and empowering females across music & the wider creative industries. “This campaign is huge for women in music who have fought to be represented all throughout history. It’s important that we lift the women in our world up. My inspirations are my mother and so many powerful female artists around the globe. Very proud and excited to be a part of this movement,​” said Emily Blue, who is covering Blondie’s “Call Me”. Each artist will release a single on International Women’s Day (8th March 2019), whichwill also feature on the Turn Her Up compilation album, out the same day. Shareable link: ​http://link.frtyfve.com/TurnHerUp​

(live on Friday 8th March)The full list of contributors is as follows:

PixieLott​,​CarlyPaige​,​ISA​,A​ rcticLake​,​BaileyJehl​,​AmandaYang​,​LizzieLoveless​,​Jayden Bartells​, ​Emma Heesters​, ​Julia Ross​, ​Mia Gladstone​, ​Madeline Kenney​, ​Clara Benin​, Jasmine V​, ​Kathleen​, ​Sophie Rose​, ​Mariana Nolasco,​ ​Dyson​, ​Sarah Walk​, ​RuthAnne​, ​Emily Blue ​, ​Lyves​, ​Maygen Lacey​, ​Linney​, K​ atelyn Tarver​, ​Kara Marni​, ​Yasmeen,​ ​Evalyn​, ​Alexa Goddard

The track listing:

My Favourite Game – Arctic Lake

Bleeding Love – ISA

You’re Still The One – Bailey Jehl

Cool – Katelyn Tarver

Can’t Hurry Love – Julia Ross

Survivor – RuthAnne

What’s Love Got To Do With It – Pixie Lott

Need Somebody – Kara Marni

Will You Still Love Me Tomorrow – Lizzie Loveless

The Circle Game – Sarah Walk

Love On Top – Sophie Rose

Heart Of Glass – Evalyn

Hostage – Jayden Bartels

Leave – Amanda Yang

Call Me – Emily Blue

Nick Of Time – Madeline Kenney

Alexa Goddard – Dreams

Maygen Lacey – Wolves

Into You – Emma Heesters

Big Yellow Taxi – Mari Nolasco

Stone Cold – Yasmeen

Dreams – Lyves

Team – Clara Benin

It’s Too Late – Mia Gladstone

Only Girl In The World – Dyson

I Think We’re Alone Now – Linney

Best Mistake – Carly Paige

Both Sides Now – Kathleen

Hands To Myself – Jasmine V